With more than three decades of leadership in the luxury travel and hospitality arena, Arief Gunawan stands as a transformative voice redefining what exceptional service means in today’s world. Rooted in the belief that true luxury begins with a love mindset, he advocates for hospitality that goes beyond transactions, where every interaction is infused with compassion, purpose, and genuine human connection.
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As the Chairman of the International Luxury Travel & Hospitality Alliance, Arief champions the elevation of boutique and luxury brands across Asia, ensuring excellence that is both world-class and deeply human. He is also Chairman of Sevenfold Asia and Founder of Kingdom Hospitality, home of the Luxury Experience MasterClass — a groundbreaking leadership development movement designed to cultivate the next generation of Master Hoteliers driven by integrity, creativity, and heart-centered service.
His impact includes sustaining and strengthening the success of Villa Song Saigon as one of Vietnam’s premier boutique destinations, harmonizing wellness, gastronomy, arts, and personalized enrichment into a seamless, memorable experience.
For Arief, hospitality is not an industry, it is a calling. His life’s work continues to inspire a new era where luxury is defined not by material excess, but by emotional resonance, spiritual depth, and the ability to create moments of true belonging.