Terry Blackburn is a respected entrepreneur and industry strategist whose work has helped shape conversations around credibility, benchmarking, and sustainability across Asia’s hospitality and property sectors. As the Founder of Tuu, he is pioneering a new approach to sustainable hospitality by helping hotels, venues, restaurants, and food service businesses transform operational sustainability data into independently reviewed and benchmarked evidence that can be communicated with greater transparency and trust.
Through Tuu, Terry focuses on bridging the gap between sustainability ambition and operational accountability. The platform’s framework spans energy, water, waste, food waste, and staff training, offering hospitality operators practical tools to measure and strengthen sustainability performance while supporting reporting, buyer reviews, awards submissions, and claims sensitive communication. His vision reflects a growing shift within hospitality where credibility, measurable action, and long term operational integrity are becoming increasingly important to both guests and investors.
Prior to founding Tuu, Terry established the Asia Property Awards, one of the region’s most recognised real estate award platforms, which was later acquired by NYSE listed PropertyGuru. His experience in building trusted industry platforms across Asia has given him a unique perspective on transparency, industry standards, and the evolving relationship between reputation and accountability.
With a strong understanding of hospitality, business transformation, and sustainability communication, Terry Blackburn continues to be an influential voice advocating for a more responsible and measurable future for the hospitality industry. Through Tuu, he remains committed to helping businesses navigate the growing expectations surrounding sustainability while building stronger trust with guests, partners, and the wider industry.