Marking a steady step forward of ITE HCMC in becoming a prestigious international tourism promotion platform in the Mekong region and Asia.
The 19th Ho Chi Minh City International Travel Expo – ITE HCMC 2025 will take place from September 4–6, 2025 at the Saigon Exhibition and Convention Center (SECC), Tan My Ward. Marking its 19th edition, the event continues its journey toward becoming one of the Mekong region and Asia’s most prestigious international tourism promotion platforms.
Sustainable Tourism
ITE HCMC 2025 reflects Vietnam’s, and Ho Chi Minh City’s, commitment to sustainable tourism, balancing economic growth with cultural, social, and environmental values. The goal is to inspire creative, eco-conscious products and services that cater to increasingly discerning domestic and international travelers, positioning Vietnam as a green, dynamic, and desirable destination.
This year, the expo will encourage businesses and localities to showcase distinctive tourism offerings, delivering memorable experiences that enhance Vietnam’s global appeal.
International Buyers Programme
Awarded “Asia’s Best Trade Show” at the 2024 World MICE Awards, ITE HCMC remains Vietnam’s only tourism event with an International Buyers Programme. In 2025, over 240 international buyers from more than 40 countries and territories are expected, including major players such as Intrepid Travel, Flight Centre Travel Group, Luxury Escapes, Exodus, Travco, DERTour, Collette, G Adventures, Goway Travel, JTB Corp, HIS Japan, Hana Tour, Trip.com, Chan Brothers, Thomas Cook India, and MakeMyTrip.
Notably, the event will host top global corporations like American Express Global Business Travel, FCM Travel, and BCD Travel, highlighting Ho Chi Minh City’s growing stature as a hub for business and MICE tourism. Beyond key markets such as the USA, Australia, China, and France, the expo is attracting high-end travelers from emerging markets including Poland, Denmark, Qatar, Brazil, and Portugal.
Professional Networking & Immersive Experiences
Within the framework, Vietnamese businesses and international buyers will engage in B2B appointment sessions, ensuring targeted and effective matchmaking. FAM trips will offer firsthand experiences of Vietnam’s tourism gems, from Ho Tram and Con Dao to immersive cultural showcases like the Chao Show. These initiatives aim to deepen understanding and foster long-term cooperation.
A Platform for Industry Dialogue
ITE HCMC 2025 will also serve as a leading industry forum, hosting high-level conferences and seminars such as:
• High-Level Tourism Forum – Session II of the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO)
• Winning the Hearts and Minds of Travelers: Destination Branding in the Age of Data
• National Brand on the Rise: The Transformative Role of Tourism
• Ho Chi Minh City Tourism Innovation and Start-up Programme
Smart Solutions & Sustainable Commitments
From August 20 to September 20, 2025, the online meeting scheduling system will allow buyers to arrange appointments in advance, improving efficiency and enabling continued interaction post-event. The official mobile app will feature AI-powered tools for streamlined information access, appointment booking, and schedule management, optimizing the B2B experience.
ITE HCMC 2025 enjoys strong backing from strategic partners, including Vietnam Airlines (Diamond Sponsor & Official Airline), Saigontourist Group (Diamond Sponsor), SECC (Gold Sponsor), Thiskyhall (Official Venue Sponsor), and Sofitel Saigon Plaza (Official Venue & Accommodation Sponsor), alongside other leading hospitality and airline partners.
Leaders’ Perspectives
Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, emphasized that this year’s expanded, meticulously curated International Buyers Programme aligns with the city’s goal of attracting high-spending visitors seeking in-depth experiences.
Mr. Nguyen The Bao, Deputy General Director of Vietnam Airlines, affirmed the airline’s commitment to supporting Vietnam’s tourism growth. In line with the government’s goal of welcoming 25 million international visitors in 2025, Vietnam Airlines plans to launch or resume 15 routes to key markets, while advancing sustainability through green operations and the adoption of Sustainable Aviation Fuel (SAF).
With its blend of high-quality networking, immersive experiences, and strategic partnerships, ITE HCMC 2025 stands as a pivotal platform for fostering sustainable tourism growth and reinforcing Ho Chi Minh City’s role as a leading destination for travel, investment, and innovation.