This summer, Australian Beef & Lamb arrives in Vietnam not as a distant premium ingredient, but as a living, evolving story told through the hands of Asian chefs. Led by Meat & Livestock Australia in collaboration with Australian Trade and Investment Commission and Golden Gate Group, the campaign reframes red meat through a lens that feels immediate, social, and deeply connected to contemporary dining culture.

Steps from Nguyen Hue’s vibrant promenade, Grilldog introduces a quietly confident take on the modern burger. Guided by Swiss precision and shaped by a deep respect for Vietnamese flavours, it redefines fast dining through authenticity, balance, and a thoughtful dialogue between global technique and local culinary identity.