Serenity By The Shore At JM Boutique Hotel Phu Quoc

A stone’s throw from Khem Beach, JM Boutique Hotel offers more than a stay: it offers a philosophy of living. Crafted by two sisters, Joanna and Małgorzata, therefore the name of JM, their vision was clear from the beginning - to create a harmonious space for both guests and nature itself, showcasing the boutique essence of hospitality. The result is a 28-room sanctuary that blends ecoconscious design, heartfelt hospitality, and island simplicity into a retreat where life slows, breath deepens, and beauty endures.

Everything in the hotel is gently touched by intention and naming of the rooms is gracefully inspired by Vietnam’s national flower, the lotus. Each space, from restful guest rooms to inviting common areas, resonates with quiet calm - where natural wood, soft light, and refined details create balance and grace. For the business traveller, clarity; for couples seeking retreat, serenity; for all, a gentle reminder that luxury lives not only in amenities, but in ambience.

Step inside and the rhythm of life softens. Interiors draw from stone, seagrass, and polished wood treated with natural oils, their textures bathed in warm light. Common areas invite conversation or stillness, while the rooftop garden, kissed by sea breeze and tropical flora, offers a serene stage for morning coffee or an afternoon book. For guests yearning to embrace nature, complimentary kayaks and bicycles open doors to gentle adventures across the island’s calm waters and leafy paths. 

Eco-conscious living embeds in the soul of JM. Sustainability flows through every detail - from glass-bottled water in support of the RefillMyBottle Project to active participation in community initiatives that safeguard Phu Quoc’s vulnerable ecosystem. Through its “Sleep Well, Plant Trees” pledge, every direct booking plants a tree in partnership with One Tree Planted, turning each guest’s stay into a lasting gift for the earth. 

This philosophy extends naturally into the hotel’s dining. At the heart of JM lies Jo’s Cucina, helmed by co-owner and head chef Jo. Drawing on years of experience in Switzerland, Japan, Singapore, and Vietnam, she brings Italian flavours to Phu Quoc with a personal mission: to introduce authentic handmade pasta while weaving in the richness of local produce. Here, the first 100% handmade pasta restaurant in Phu Quoc finds its home, each dish reflecting both tradition and discovery. Also, with her conscious emphasis on empowering women through hiring, Jo’s Cucina embodies JM’s commitment to community as much as to cuisine.

The menu is a dialogue between Italy and Vietnam. Imported ingredients such as Italian olive oil, flour, and cheese are thoughtfully paired with seasonal herbs, vegetables, and seafood from the island, resulting in flavours that are classic yet delightfully refreshing. Signature creations - pillows of fresh shrimp ravioli dressed with delicate mentaiko sauce, clams linguine infused with the briny sweetness of Phu Quoc waters, or rustic homemade pork sausage ragù simmered to perfection with hand-rolled fettuccine, speak to Chef Jo’s philosophy - cuisine as a bridge of cultures, crafted with care and passion.

Completing the circle of care is Ananda Aesthetic Nail & Spa, where eco-friendly products and gentle treatments nurture body and soul alike. Here, beauty is not surface but renewal, aligning seamlessly with JM’s ethos of holistic, mindful living.

Set against the island’s emerald waters and golden light, JM Boutique Hotel is more than an escape - it is an experience. An embrace of simplicity, a celebration of connection, a reminder that true luxury is found where nature, culture, and humanity meet in harmony.