A New Symphony Of Taste
To understand Vietnamese cuisine is to understand the search for balance. It is a conversation between flavours - herbs cooling the warmth of chilli, broth lifting the lightness of noodles. We look for “thanh”, the purity and harmony that leave the palate refreshed.
Cathay Pacific
80 Years in Motion
Stepping into 2026, Cathay is excited to officially launch its 80th anniversary celebrations, marking eight decades of moving its home city, people and global customers forward since 1946. To usher in this milestone year and honour its legacy of bringing people together, Cathay will be hosting a series of special events, initiatives and activations throughout 2026 — all anchored by the unifying theme of “80 Years Together”.
Where Work Slows, Life Expands
“Bleisure” — the seamless blend of business and leisure — has evolved into a defining lifestyle for global professionals. As productivity increasingly aligns with mental well-being, business travel now invites space to pause, explore, and reset. In the dynamic heart of Da Nang, Crowne Plaza Danang City Centre offers a refined setting where focused work meets restorative moments, enabling travellers to live and work with balance. 
A Rooftop That Listens to the City
At Social Club Rooftop Bar, the skyline is not only admired – it is quietly felt. As evening unfolds, Saigon softens into rhythm and light, becoming a living artwork. Here, atmosphere, cocktails and perspective come together, offering a place to pause, reflect and see the city with deeper tenderness.
La Festa Phu Quoc
A Mediterranean Love Letter on the Shores of Phu Quoc
Vietnam’s first Curio Collection by Hilton arrives in Phu Quoc as a sun-washed Mediterranean reverie. Rooted in a bespoke love story, the resort blends art, craft and celebration with refined gastronomy, cinematic sunsets and the quiet warmth of Hilton hospitality, shaping a destination designed for life’s most meaningful moments. 
JW Marriott Hotel & Suites Saigon
A New Benchmark of Urban Luxury
Rising within Ho Chi Minh City’s evolving urban landscape, JW Marriott Hotel & Suites Saigon articulates a measured vision of contemporary luxury. Designed for global travellers and long-stay residents alike, the property unites refined hospitality, business precision and residential ease through architecture, service and a cultivated sense of calm. 
The Reverie Boutique: An Elegant Rendezvous & Curated Gifts
As part of the refined world of The Reverie Saigon, The Reverie Boutique has unveiled a new look, reimagined as a premier destination for luxury lifestyle experiences. Located on the first and second floors of the iconic Times Square building, the boutique is a curated haven for exquisite gifts, signature The Reverie Saigon mementos, and sophisticated artisanal products handcrafted by Vietnamese makers. At the same time, The Reverie Boutique serves as an elegant meeting point in the heart of Saigon, perfect for indulging in gourmet pastries, premium beverages, and light bites.